#29 Dr. Klaus Ifflander - Chief Analytics Officer
Klaus started his career doing internships at Yahoo! and the port of Hamburg. He worked as a consultant and completed a PhD in Quantitative Marketing. Today he is the Chief Analytics Officer at YAS.life
We speak about:
* The importance of getting applied experience as early as possible
* Defining KPIs for businesses
* Using data to change organisational behaviour and increase safety
* How to navigate organisations to create data definitions
* Realities of consulting: positives and negatives
* Why large companies require so much custom work
* How to help people and organisations that don't know what they want
* Helping organisations in progressing through their analytics journey
* How to overcome technical challenges with creative solutions in your projects
* Why honesty within yourself and others is imperative in your work
* How to provide customers what they need instead of what they want
* The importance of hard and soft metrics when measuring value
* Applying soft skills in data science
* How to find what will be valuable for your customers
* Expanding your interest with a postgraduate degree
* How your social surroundings affect your purchase decisions
* Using soft skills for data acquisition
* What is eigenvector centrality and what is it used for?
* How product reviews influence your buying decisions
* How to create experiments in business
* Pricing models in the steel business
* Data science in fitness startups
Klaus is based in the Berlin Area, Germany.
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