Data Leaders Who's Who: Su Jella

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su jella

Director Data & Insights, Tennis Australia

Su is the Director of Data and Insights at Tennis Australia, an established leader with over 12 years experience in the field of Data and Analytics. She’s lead various teams and corporates at the departmental, practice and organisational level to help them tackle data challenges and build solutions that transform and mature data practices by analysing and retiring legacy systems and establishing forward thinking processes and frameworks based on real time information. These processes and frameworks align with business strategies to deliver insights that clearly define customers by directing communications, customer experience, organisational structure and enabling organisations to build relationships, teams and systems for the future. Su leads organisations on an evolution with their customers and the market utilising transformational techniques and solutions that help to achieve current and future data demands. She’s delivered end-to-end solutions in analytics for corporates and teams by delivering insights and strategies aligned with business goals for greater profit and customer experience. Su was recognised as Australia’s Top 25 Analytics Leaders in 2022 by IAPA.

During the interview Su shares her insights and thoughts on how to ignite innovation through effective leadership:

What new technology and innovations do you see as being the most critical to the industry over the next 18 months?

Many of these areas are already in play and exist in strong data organisations. I think these areas will continue to spread into organisations that are building their data maturity. These areas include:

• Machine Learning and Auto Machine Learning

• Increased self-serve reporting, data literacy across nontechnical stakeholders, easily accessible data repositories

• Humanised Natural Language Processing (NLP) and responses

• Unstructured and hybrid data sources are increasing in demand with an elevated need to deliver insights and recommendations to executive teams

• Virtual Assistants that mimic human responses and are less robotic (Chatbots) and conversational

• AI will be used more broadly adopted across organisations to deliver optimised and efficient processes that can be tailored to organisational needs

• Voice-enabled technology and insights derived from these capabilities will be a part of most organisations' strategies

• AI will be used more broadly adopted across organisations to deliver optimised and efficient processes that can be tailored to organisational needs

• AI will be a key driver in personalising experiences for customers from real world to digital interactions and content delivery and management

• Augmented Reality and the combination of data points supporting this innovation will continue to take more prominence in our lives, from entertainment, retail and accessing news and information

• Governance and Ethical policies across security, data and AI will be the biggest drivers in enabling these strategies and embedding practices in organisations

"I would like to be known for delivering transformational strategies and initiatives in organisations that are harnessing the power of data to grow revenue and engagement”

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