#65 Using the Love@Work Method to Improve Workplace Culture with Olivia Parr-Rud – Speaker, Award-Winning Author, and Data Scientist

Olivia Parr-Rud 1.jpg

Olivia is an internationally known thought-leader, speaker, best-selling and award-winning author, and a data scientist who focuses on the interplay between technology, corporate leadership, and personal growth and happiness.  Throughout her career, she has blended analytic tools and holistic organizational practices to deliver successful solutions for her clients. As a lifelong spiritual seeker, Olivia began to see patterns that revealed the importance of love as a driver of business success.

In this episode, Olivia explains why she changed her major to statistics in grad school. Once she completed her degree, she joined a bank in San Francisco. Olivia built a model using logistic regression for the bank. It saved the company 17 million dollars a year in mail expense, making her an instant hero. Her desktop computer had a 500-megabyte hard drive when she was running SAS she couldn’t get into any other programs. Financial services had a vibrant climate for modelling because the behavioral data was so reliable. Behavioral data is so powerful because if a person has done something before, they are more likely to do it again.

Then, Olivia gives tips for explaining data science to non-technical people. Listen to what their goals and concerns are; then, speak and show the results that address their concerns. Data visualizations help because they are bright and easy to absorb. After her first publication, Data Mining Cookbook, Oliva started traveling and speaking at conferences. Her first book was a complete brain dump, whereas her second book, Business Intelligence Success Factors, was a lot of research. It was designed to take someone with a critical-thinking mind, and give them an argument for treating people well. 

Later, Olivia discusses Holacracy and why she believes this is a good model for where businesses will go in the future. Companies have to be much more agile. Holacracy allows knowledge and wisdom to come from everyone. In the future, companies will need to be able to turn on a dime to adapt and stay competitive. Holacracy is an agile idea that allows for companies to change how they operate immediately. Also, using Holacracy, people are allowed to create teams and are not necessarily solely autonomous. Stay tuned to hear Oliva and Felipe discuss the human side of data, the Love@Work Method, and using LEAP to improve workplace culture. 

Enjoy the show!

We speak about:

  • [01:40] How Olivia started in the data space  

  • [07:50] Data in the financial services industry 

  • [08:50] Oliva’s career history  

  • [13:35] Starting a consulting business 

  • [17:10] Tips for explaining data science to non-technical people

  • [18:30] Becoming a published author 

  • [24:45] Learning about Holacracy  

  • [29:00] Balancing Holacracy and teamwork 

  • [31:40] Combing data and human skills 

  • [40:20] The Love@Work Method

  • [47:15] One of Oliva’s professional fails   

  • [51:10] Using LEAP (love, energy, audacity, and proof)

  • [54:30] Following our intuitions 


Oliva’s Website: www.lovemakeityourbusiness.com

Data Science Consulting: www.oliviagroup.com

 My Big ‘Why’ - https://tinyurl.com/LOVENEWCOMPETITIVEEDGE

LOVE@WORK now available at https://tinyurl.com/OLIVIAPRLOVEATWORK - A Silver Nautilus Book Award-Winner 

The LOVE@WORK MethodTM now available at https://tinyurl.com/TheLOVE-WORKMethod

What is your Corporate Love Quotient? Find out here www.corporatelovequotient.com   

Love@Work Method to Improve Workplace Culture with Olivia Parr-Rud

Oliva’s Social Media:

Facebook: https://www.facebook.com/LoveMakeItYourBusiness/

LinkedIn: https://www.linkedin.com/in/oliviagroup/

Twitter handle: #OliviaParrRud  

YouTube: www.OliviaOnYouTube.com

Instagram: Love.MakeItYourBusiness


  • “Companies need to be able to adapt much more quickly now.”

  • “As more things get automated, the need for human factors are much more prominent.”

  • “Each manager should speak to their direct reports at least once a day.”

  • “People who have better experiences at work go home happier.”

Thank you to our sponsors:

UNSW Master of Data Science Online: studyonline.unsw.edu.au

Datasource Services: datasourceservices.com.au or email Will Howard on will@datasourceservices.com.au

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Olivia Parr-Rud is based in Los Angeles, California.

And as always, we appreciate your Reviews, Follows, Likes, Shares and Ratings. Thank you so much for listening. Enjoy the show!

#55 Martin Ford – Author and Futurist

Martin Ford.jpg

Martin Ford is a prominent futurist, New York Times bestselling author, and leading expert on artificial intelligence and robotics and their potential impact on the job market, economy and society. His 2015 book, "Rise of the Robots: Technology and the Threat of a Jobless Future" won the Financial Times and McKinsey Business Book of the Year Award and has been translated into more than 20 languages.

In this episode, Martin discusses his best-selling books and describes some of the themes he writes about. For instance, in Rise of the Robots he talks about “The Triple Revolution” which was a report presented to U.S. President Lyndon B. Johnson fifty years ago that argued this would be a dramatic change to the economy; however, it never really panned out. Martin’s argument for artificial intelligence started back in 2009 after writing his first book titled The Lights in the Tunnel. Ultimately, artificial intelligence will become so powerful that it can have a significant impact on employment that will compete with a large fraction of the workforce.

Then, Martin discusses the impact of jobs, the economy, privacy, and democracy with the influx of automation. There was a recent announcement from OpenAI stating they have created a sophisticated deep-learning system that was able to generate narrative content. In other words, the system can create reviews, articles, and poetry proving AI can be creative. The company withheld the technology because of fear people would use the system to turn the internet into garbage full of fake news and fake reviews.

Later, Felipe and Martin discuss the most common occupational error, driving. Self-driving cars will threaten Uber drivers, taxi drivers, and truck drivers. It may take a bit longer than some people are saying, the technology will be coming within ten to fifteen years. Martin believes the hardest jobs to automate are in three categories: genuine creativity, relationship-building, and skilled trade jobs. We put so much emphasis on going to college; however, the safest jobs are going to be the electrician and plumber. Many people do not thrive at university, half of them are not finding jobs that leverage their education after graduation. Then, Martin explains universal income; giving everyone a minimal level of income to allow them to survive in the absence of a traditional job that would provide money. Stay tuned to hear Martin discuss deep learning, data banks, and the negative implications of artificial intelligence.

Enjoy the show!

We speak about:

  • [02:50] Martin’s background

  • [05:45] The themes behind Martin’s writing

  • [08:35] Machine learning is when algorithms can make decisions  

  • [12:00] Amazon is susceptible to automation

  • [16:45] The most common occupation error is driving some kind of vehicle   

  • [18:15] The type of work that will be left for humans  

  • [21:45] Universal basic income  

  • [28:55] Building explicit incentives to earn more income; paying people more to pursue education

  • [33:25] Artificial intelligence will be the primary force shaping our futures

  • [38:35] The solution is not to teach everyone how to code

  • [41:30] Architects of Intelligence: The truth about AI from the people building it

  • [46:00] Deep learning is the biggest thing to happen to artificial intelligence  

  • [52:20] Controlling data and an entirely new industry called data banks

  • [53:15] Negative implications of artificial intelligence

  • [64:40] You do not want to be doing something predictable


Martin’s Website: https://mfordfuture.com/about/

Martin’s LinkedIn: https://www.linkedin.com/in/martin-ford-5a70428/

Martin’s Twitter: https://twitter.com/MFordFuture

TED Talk: https://www.ted.com/talks/martin_ford


Rise of the Robots: Technology and the Threat of a Jobless Future

Architects of Intelligence: The truth about AI from the people building it

The Lights in the Tunnel: Automation, Accelerating Technology and the Economy of the Future


  • “It would be a huge mistake to assume only blue-collar workers will be impacted.”

  • “Education is not going to be enough in the long run.”

  • “The last thing we need is a dumbed down population and less informed voters.”

  • “I believe artificial intelligence will be the best thing to happen to humanity.”

Now you can support Data Futurology on Patreon!  


Thank you to our sponsors: 

UNSW Master of Data Science Online: studyonline.unsw.edu.au 

Datasource Services: datasourceservices.com.au or email Will Howard on will@datasourceservices.com.au 

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Martin Ford is based in Sunnyvale, California.

And as always, we appreciate your Reviews, Follows, Likes, Shares and Ratings. Thank you so much for listening. Enjoy the show!