Prakash Baskar – Founder and President

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Prakash Baskar is the Founder and President of Khyanafi. He helps data leaders to rapidly transition and accelerate the success of data, analytics, and digital initiatives. Previously, Prakash was the Chief Data Officer at Santander Consumer USA where he led enterprise data governance, risk infrastructure & information (risk data aggregation), data quality, business data strategy & solutions, and business & reporting analysis functions.

In this episode, Prakash tells us how he started in the data space at his university. His role was to determine how students were performing. If they are not performing well, he needed to identify why. The graduation rates were low at the school, so Prakash was tasked with finding out what was the problem. Then, Prakash discusses starting a new job and having little direction about what to do. With everchanging technology, the description of your job will always be changing too. As a person going into any role, understand that you do not have to ask permission all the time. Have a clear idea of what you can do and what you cannot do, then do what you feel is right for the organization. Look for where the opportunities for expansion are and find a way to get results.

If you ask ten people what the role of a Chief Data Officer is, you will get ten different answers. Whatever the CDO does will ultimately be to enable others to receive real benefits out of the data. Just because something is not broken, does not mean it cannot be improved. There are many different routes a person can take to become a CDO; however, you need someone with knowledge in multiple aspects of business, technology, and people management. A CDO needs to create value for the organization; learn the company you are supporting to anticipate the problems they may run into.

Later, Prakash explains how in business, any change is hard. How you embrace the change after it is made is what will differentiate yourself from others. If the change is too complicated, people will shut off. Start off by telling the client what the change will do for them rather than the steps it will take to get there. Some other tips when presenting a significant change is to be realistic with what it will take and make sure not to overpromise. It is imperative to select things that you can quickly do with minimal engagement from their people. Plus, make sure you have updates for the company each month, so they understand what is being revealed from the data. Finally, Prakash discusses how essential it is to move around the organization in order to understand different departments and he reveals the inspiration behind his latest business venture.

Enjoy the show!

We speak about:

  • [01:30] How Prakash started in the data space

  • [03:55] The transition into consulting  

  • [07:50] Deciding what problems to tackle first on the job

  • [10:10] The role of Chief Data Officer  

  • [17:20] Creating value for the organization  

  • [22:10] Businesses getting the maximum benefit from analytical work

  • [31:25] How to determine what to work on first with a company

  • [39:00] Data science conferences are full of CDOs

  • [45:45] Actively moving around the organization

  • [50:20] The inspiration behind Khyanafi

  • [53:50] What do you think makes a great leader in the data space?

  • [55:40] Advice for data scientists   

Resources:

Prakash’s LinkedIn: https://www.linkedin.com/in/prakashbaskar/

Khyanafi: http://www.khyanafi.com

Khyanafi’s LinkedIn: https://www.linkedin.com/company/khyanafi/about/

Set up a discovery call with Prakash: https://calendly.com/prakashbaskar/discoverycall

Quotes:

  • “Your job description is only as good as the time it was written.”

  • “I am not a big believer in five or ten-year plans; I make plans six months at a time.”

  • “CDOs have to know the business! Try and learn how the company operates; you will gain more respect when you take the effort to understand the business.”

Now you can support Data Futurology on Patreon!  

https://www.patreon.com/datafuturology 


Thank you to our sponsors: 

UNSW Master of Data Science Online: studyonline.unsw.edu.au 

Datasource Services: datasourceservices.com.au or email Will Howard on will@datasourceservices.com.au 

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Prakash Baskar is based in Columbus, Ohio.


And as always, we appreciate your Reviews, Follows, Likes, Shares and Ratings. Thank you so much for listening. Enjoy the show!

Jonny Bentwood – Global Head of Data & Analytics

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Jonny Bentwood – Global Head of Data & Analytics

Jonny Bentwood is the Global Head of Data & Analytics at Golin. Jonny is an innovative leader with 15+ years of experience in communications - winning, retaining and working for Fortune 100 clients such as Facebook, Unilever, Heineken, Barclays, HP and Microsoft. He has a proven record as a creator of pioneering solutions with ability to transform business to radically impact bottom line. Jonny presents complex information in an engaging and informative style and is a strategic consultant to executives using data to provide guidance on reputational and crisis issues and maximising marketing campaigns.

In this episode, Jonny tells a story about how MTV got in touch with him to apply data in figuring out who would most likely win The Apprentice. After being in the industry for over twenty years, he believes this is the best time to be in data. CMOS are spending more of their money than ever before on analytics. How do data scientist prove their value? People use data purely in a descriptive way. To succeed and bring value to clients, one needs to switch from describing the data to telling the customer what they need to do with the data. Set the goals of who, what, and why to figure out which message will be most useful before you even start. Take it a step further by using prescriptive data and make it predictive. This is where you study what will happen in the future. We are continually absorbing and understanding what things could happen and will happen. This opportunity is essential to identify issues before they occur and fix them.

Later, Jonny explains how understanding the customer requires a customer journey approach to increase marketing efficacy. Instead of doing random stuff, focus objectives with specific tactics and strategies. Something that gets on Jonny’s nerves is when people say it isn’t rocket science. Jonny wants people who do the research and figure out the information that counts. Then, we learn why organizations need to be data-driven. It is essential to train people and give them the technology to improve their jobs and become more efficient. Jonny challenges the status quo in his business. For instance, they have unlimited holiday, and their gender pay gap is positive to women.

Enjoy the show!

We speak about:

  • [01:30] How Jonny started in the data space

  • [04:50] Public relations

  • [06:00] Descriptive, prescriptive, and predictive

  • [08:15] Difference between interesting and useful

  • [10:00] Understanding the customer

  • [15:25] Cultural shift of data in organizations

  • [19:10] Challenging the status quo  

  • [22:40] Shiny object syndrome

  • [26:45] The twenty percent time

  • [30:00] Bringing data application to the masses

  • [34:30] Each stage of the customer journey  

  • [39:30] Getting value for money

  • [42:45] Return on investment

  • [44:15] Data + creativity  

Resources:

Jonny’s LinkedIn: https://uk.linkedin.com/in/jonnybentwood

Jonny’s Twitter https://twitter.com/jonnybentwood?lang=en

Quotes:

  • “To be truly smart you need to go from descriptive to prescriptive.”

  • “For a data scientist, the word interesting is one of the worst insults you can get. It has to be useful, what is the point you are trying to make?”

  • “There’s always going to be something else. What you need to do is focus on what you have.”

  • “Some of the best stuff has data infused with creativity.”



Now you can support Data Futurology on Patreon!  

https://www.patreon.com/datafuturology 


Thank you to our sponsors: 

UNSW Master of Data Science Online: studyonline.unsw.edu.au 

Datasource Services: datasourceservices.com.au or email Will Howard on will@datasourceservices.com.au 

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Jonny Bentwood is based in London, United Kingdom.


And as always, we appreciate your Reviews, Follows, Likes, Shares and Ratings. Thank you so much for listening. Enjoy the show!