#23 Mario Vinasco - Marketing Analytics and Data Science Manager

Mario is an Electrical Engineer from Colombia. He went to Silicon Valley to do his Masters at Stanford University and stayed to build a career in Marketing Analytics. He has incredible experience and has worked at Intuit, Google, HP, Symantec and Facebook. He currently works at Uber as Marketing Analytics and Data Science Manager.

We speak about:

Starting in marketing analytics without knowing anything about it
The creatives and the quants of marketing analytics
How the headaches of tech have changes over the years for data scientists
Data dictators and why multiple versions of the truth are necessary
How to communicate results of your analysis to executives
The importance of data science education in organisations
How to pick the best predictive model for your applications
Analytics as the art of counting
The importance of working with inspiring people
Why running experiments is the gold standard of finding what works
How to use people analytics - Google style
Why your job is to empower your stakeholders - and how to make this a 2 way relationship
How to not saturate your channels
What he looks for in CVs and applicants
How to stand out during interview processes
The coolness of network partitions at Facebook
Using embeddedings at Facebook - using vectors when one hot encoding gets too cumbersome
The importance of rapid prototyping
The value of collaboration across your organisation and what that looks like in practice
Things to look for and ask during your interview process
How to choose where to work
Setting up new practice globally at Uber
Product manager as a facilitator, protector and enabler

Mario is based in the San Francisco Bay Area

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